Update to NSFW Advertising Policy
Hello Reddit Advertisers!
We are updating our Advertising Policy to disallow NSFW ads and targeting on Reddit. Ads for adult-oriented products and services on Reddit are no longer permissible, and Not Safe For Work (typically referred to as NSFW) subreddits will no longer be eligible for ads or targeting.
We began rolling out these changes yesterday, and as of today, NSFW ads on Reddit will be rejected and no longer run. Additionally, NSFW subreddits will be removed from any campaign that may have targeted them previously, and campaigns will no longer accrue clicks or impressions on those subreddits. However, ads will continue to run on Safe for Work subreddits, if applicable.
Specific changes to the advertising policy are as follows:
The advertisement of adult-oriented products and/or services ads is no longer permitted. Specifically, this includes pornographic or sexually explicit content, as well as adult sexual recreational content, products, or services.
Please note that for the purposes of this policy, ads pertaining to products for the prevention of pregnancy and/or sexually transmitted infections, and erectile dysfunction are permissible, so long as they do not target minors and only focus on the clinical aspects of the product, rather than sexual performance or enhancement (see full advertising policy for details.)
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